5 Barriers to change

We must first be aware of five barriers that block uplifting climate messaging and prevents it from attracting enough concern to make climate a high priority. Crafting climate messages that work requires navigating these five defenses.  Let’s call them, for easy reference, the five D’s.

Per Espen Stoknes, Economist and psychologist
Per Espen Stoknes, Economist and psychologist

How do we overcome the 5 D’s? I suggest we build the climate strategy on three principles:
1. Turn the barriers upside down.
2. Stick to positive strategies.
3. Act as social citizens.

https://www.iclimatechange.org/jim_complete-2

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