15 cents for future

Welcome to the 1st ‘Alliance Campaign’ for the mobilization of adults in Germany for the 20.09.2019. Globally, 7.6 million people demanded action after a week of climate strikes.

Move fast and break things
Move fast and break things

You can find information about the German Group of NGOs / ForFuture organizations and Associations (300+) here: www.klima-streik.org.

campaign 20.09.2019 - bündnis
campaign 20.09.2019 – bündnis

This bought digital media campaign ran 4 weeks before the biggest global quarterly strike of the Fridays For Future movement.

  • campaign 20.09.2019 - sharepic
    campaign 20.09.2019 - sharepic


We utilized 80 ads in 14 media channels and achieved a cost per striker of €0.15 and mobilized 108,171 adults in the Top5 Cities in Germany!

This campaign was soley funded by www.TogetherForFuture.net, a non-profit in Berlin supporting www.FridaysForFuture.de and the Climate Movement in Germany.

  • campaign 20.09.2019 - strikers
    campaign 20.09.2019 - strikers

Here is a YouTube playlist of all the video ads, that ran.

campaign 20.09 case study

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campaigning chris clicktivism climate action climate solutions communication corona creative crisis culture jamming decision making deep shift divest Framing gamification guide hacktivism imagery influencing kpi laughtivism messaging metric mind bomb movement ngo pandemic persuasion photos psychology quiz recovery research resource science storytelling strategy tactics talksforfuture ted theory of change tool virus vision visual