Welcome to the 1st ‘Alliance Campaign’ for the mobilization of adults in Germany for the 20.09.2019. Globally, 7.6 million people demanded action after a week of climate strikes.
You can find information about the German Group of NGOs / ForFuture organizations and Associations (300+) here: www.klima-streik.org.
This bought digital media campaign ran 4 weeks before the biggest global quarterly strike of the Fridays For Future movement.
We utilized 80 ads in 14 media channels and achieved a cost per striker of €0.15 and mobilized 108,171 adults in the Top5 Cities in Germany!
Here is a YouTube playlist of all the video ads, that ran.
campaign 20.09 case study