The last campaign of the EngageLab was – for the second time – about Gas. You can find the first Gas Campaign here. High energy prices & geopolitical tensions with Russia open a window of opportunity to educate about natural gas. The german population – based on years of Gas-Lobby campaigns – have not well understood, that gas is a climate killer like coal & phase-out in the context of Energiewende is urgently necessary. This campaign aims to educate about this… The strategy was to place over 80 ad-variations on Facebook and Instagram and target 3 of the MoreInCommon segments: the…
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Raise your Standards!
Fridays For Future MAPA (Most Affected People and Areas) and many FFF Countries have launched in Feburary 2021 a campaign against Standard Chartered Bank. Here are all information around this campaign: https://fridaysforfuture.org/cleanupstandardchartered/ As part of the overall campaign plan, digital actions were planned and on Feb 17th ‘Digital Comment Action‘ and on the 18th a int. coordinated ‘Social Media Storm‘ took place. Dozens of FFF countries and hundreds of FFF activists and partners from around the world took part in the 2 Actions and unleashed a flood of fact-based, respetful posts and comments reminding SCB to divest from fossil fuels.…