Fridays For Future MAPA (Most Affected People and Areas) and many FFF Countries have launched in Feburary 2021 a campaign against Standard Chartered Bank. Here are all information around this campaign: https://fridaysforfuture.org/cleanupstandardchartered/
As part of the overall campaign plan, digital actions were planned and on Feb 17th ‘Digital Comment Action‘ and on the 18th a int. coordinated ‘Social Media Storm‘ took place.
Dozens of FFF countries and hundreds of FFF activists and partners from around the world took part in the 2 Actions and unleashed a flood of fact-based, respetful posts and comments reminding SCB to divest from fossil fuels.
With a Social Media Listening Platform (SMLP) the movement was able to track the success and pinpoint interesting comments and reactions. The int. press covered these innovative and new digital actions.
#NoMoreEmptyPromises #CleanUpStandardChartered #RaiseYourStandards
Lots of learnings and fun was had, writing movement history and creating a blueprint for future digital actions…
campaign – case study (PDF)