Personas v2.0 (DE)

Over the course of 3 campaigns the segmentation model for Germany has evolved.

Instrumental in this effort was the help of Isabella (PsychologistForFuture), who integrated 4 relevant studies into a v2.0 of our Persona Model.

personas v2.0 - studies
personas v2.0 – studies

The 4 segments are based on values and offer the chance to effectively frame your messages to them…

  • personas v2.0 - matrix
    personas v2.0 - matrix

The 24.04 campaign has validated that frames/ads created specifically for these worked better.

personas v2.0 deck (DE)

(click to expand)

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