Welcome to the 3rd ‘Alliance Campaign’ (1. 20.09.2019, 2. 29.11.2019) for the mobilization of adults in Germany for the 24.04.2020 global quarterly digital strike. With 214,000 participants, it was the biggest digital strike worldwide to date!
You can find information about the Group of NGOs, associations and ForFuture groups here: www.klima-streik.org.
This bought digital media campaign ran 2.5 weeks before the biggest global quarterly digital strike of the Fridays For Future movement.
We utilized 111 ads in 7 media channels (plus hundreds of ad network sites).
3 Segments represented by the Personas below, were used to identify the target audience’s most important values and ads were created to frame the digital strike within these values.
personas v2.0 – new value based
All Facebook ads can we viewed here.
We achieved a cost per striker of €0.56 and mobilized 72,162 adults in Germany!
Find the YouTube Playlist of all the video ads here.
Our Media Buying Agency DCMN worte a nice blog post about the campaign.
Here is the Video Präsentation [DE] of the case study at FFF’s WebinareForFuture
campaign 24.04 – case study