Welcome to the 2nd ‘Alliance Campaign’ (1st & 3rd) for the mobilization of adults in Germany for the 29.11.2019 Global #ClimateStrike. On this day over 500 Actions brought 630,000 onto the streets…and thousands more worldwide!
You can find information about the Group of NGOs / ForFuture Organizations and Associations (200+) here: www.klima-streik.org.
This bought digital media campaign ran 4 weeks before the global quarterly strike of the Fridays For Future movement.
We utilized 469 ads in 11 media channels and achieved a cost per striker of €0.46 and mobilized 114,285 adults in all of Germany!
Here is a YouTube playlist with all the used video ads.
campaign 29.11 case study