114k for future

Welcome to the 2nd ‘Alliance Campaign’ (1st & 3rd) for the mobilization of adults in Germany for the 29.11.2019 Global #ClimateStrike. On this day over 500 Actions brought 630,000 onto the streets…and thousands more worldwide!

campaign 29.11 - attendance
campaign 29.11 – attendance

You can find information about the Group of NGOs / ForFuture Organizations and Associations (200+) here: www.klima-streik.org.

campaign 29.11 - homepage
campaign 29.11 – homepage

This bought digital media campaign ran 4 weeks before the global quarterly strike of the Fridays For Future movement.

  • campaign 29.11 - title
    campaign 29.11 - title

We utilized 469 ads in 11 media channels and achieved a cost per striker of €0.46 and mobilized 114,285 adults in all of Germany!

  • campaign 29.11 - results
    campaign 29.11 - results

Here is a YouTube playlist with all the used video ads.

campaign 29.11 case study

(click to expand)

topic cloud