Social Media Listening Platforms offer comprehensive analysis of the conversations happening around certain topics and keywords online.
For example you can follow how a piece of content becomes viral and who are the influencers fueling it:
“While a network, like a group, is a collection of people, it includes something more: a specific set of connections between people in the group. These ties, and the particular pattern of these ties, are often more important than the individual people themselves. They allow groups to do things that a disconnected collection of individuals cannot. The ties explain why the whole is greater than the sum of its parts. And the specific pattern of the ties is crucial to understanding how networks function.”
– Nicholas A. Christakis
With good influencer efforts you can have a huge impact bringing people on your side of an issue.
In 2019 you can see a clear increase of conversations in Germany around the quarterly global strikes using #FridaysForFuture.
Also in Germany, you can see the usage of the hashtags on Twitter around the 24.04
…and here the entire volume of conversations in Germany:
Intgrate these Social Signals into your campaign strategy.
Comprehensive Guide around Digital Listening, tools, etc. (mostly related to US Election Campaigning, but nevertheless insightful).
Great free tools for social media insights:
All – Social SearcherFree Social Media Search Engine with sentiment and keyword analysis.
Twitter – SocialBearingFree insights & analytics for tweets & timelines (keep adding 100 Tweets more)
Twitter – Sentiment VizTweet Sentiment Visualization
Twitter – FollowerWonkFind, manage and analyze your followers.
All – SocialBladeSocial Blade compiles data from YouTube, Twitter, Twitch, Daily Motion, Mixer, Instagram and SnapChat (beta) and uses the data to make statistical graphs and charts that track progress and growth.
All – 20+ Social Media ToolsThat offer discounts for nonprofits
Send me your favorite ones!