This online campaign, running on Twitter and Facebook/Instagram demands an end to the combustion engine by 2030.
To influence German politicians in their negotiation for a coalition agreement a ‘TweetWind‘ campaign was designed. Ordinary citizens (primarily out of the Green Bubble) were asked to choose one of fifteen pre-written tweets and send it as DMs to the politicians on Twitter, creating a constant ‘TweetWind’ across 6 weeks.
After unsuccessful ads on twitter (in terms of ‘Cost per Tweet’), FB/IG was tried. Unfortunately even here the CpT was too high to warrant a continuation of this campaign.
Many learnings and insights were nevertheless gathered as the below detailed case study illustrates…
full case study [PDF]