Mobility

This online campaign, running on Twitter and Facebook/Instagram demands an end to the combustion engine by 2030.

  • Mobility Campaign
    Mobility Campaign

To influence German politicians in their negotiation for a coalition agreement a ‘TweetWind‘ campaign was designed. Ordinary citizens (primarily out of the Green Bubble) were asked to choose one of fifteen pre-written tweets and send it as DMs to the politicians on Twitter, creating a constant ‘TweetWind’ across 6 weeks.

  • Mobility Campaign
    Mobility Campaign

After unsuccessful ads on twitter (in terms of ‘Cost per Tweet’), FB/IG was tried. Unfortunately even here the CpT was too high to warrant a continuation of this campaign.

  • Mobility Campaign
    Mobility Campaign

Many learnings and insights were nevertheless gathered as the below detailed case study illustrates…

full case study [PDF]

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