2021 is a Super-Election-Year in Germany. Many regional, communal and the national Elections are happening. Locking Germany in for the next 4/5 years in either Climate-friendly policies or not…
FridaysForFuture Germany has decided to run bought Social Media Campaigns for the first three regional elections:
- State Election in Rhine-Palatinate
- State Election in Baden-Württemberg
- Communal Elections in Hessen
All happened on the 14.03.2021 and for this FFF planned 3 concurrent campaigns.
Targeting 2 Audiences with ~65 animated and video ads.
The results and insights gathered were extensive. The analysis includes a Social Media Listening Report (SMLR) for the un-paid Social Media promotion for the physical actions in the 3 states on 26.02.2021.
campaign 1-3 – case study (PDF)