German Elections

2021 is a Super-Election-Year in Germany. Many regional, communal and the national Elections are happening. Locking Germany in for the next 4/5 years in either Climate-friendly policies or not…

FridaysForFuture Germany has decided to run bought Social Media Campaigns for the first three regional elections:

  1. State Election in Rhine-Palatinate
  2. State Election in Baden-Württemberg
  3. Communal Elections in Hessen

All happened on the 14.03.2021 and for this FFF planned 3 concurrent  campaigns.

  • German Elections
    German Elections

Targeting 2 Audiences with ~65 animated and video ads.

  • German Elections
    German Elections

The results and insights gathered were extensive. The analysis includes a Social Media Listening Report (SMLR) for the un-paid Social Media promotion for the physical actions in the 3 states on 26.02.2021.

  • German Elections
    German Elections

campaign 1-3 – case study (PDF)

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