Climate Justice

To ensure a just transition in Germany an annual ‘Climate Premium’ (Klima Prämie/Geld) aims to counter the necessary investments into climate actions and rising prices (incl. a CO2 tax) for all citizens.

  • Climate Justice Campaign
    Climate Justice Campaign

This campaign strategy reviews existing studies and insights around Climate Justice and defines which parts of German society would be most receptive to which framings.

  • Climate Justice Campaign
    Climate Justice Campaign

Using the MoreInCommon segmentation model, especially neglected segments, such as the ‘Angry’ & ‘Disappointed’ are in dire need to be communicated to, to ensure these parts of society are on board for the necessary climate transformation.

  • Climate Justice Campaign
    Climate Justice Campaign

While this campaign hasn’t run yet, the deck will provide useful insights for other climate justice initiatives.

full case study [PDF]

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