How to communicate


Climate Excuses” makes you fit for discussions
An exceptional entertainment tool (quiz) based on an MCC study helps you familiarise yourself with the argumentation patterns of climate protection preventers.

Climate Outreach was set up in 2004, with a mission to help people understand climate change in their own voice, and they’ve become Europe’s leading climate communication organisation.

They produce world-leading advice and practical tools for engagement by combining scientific research methods with years of hands-on experience. CO supports governments, businesses, NGOs and grassroots organisations. Their insights illustrate how to engage hard-to-reach audiences – developing climate connection programmes with communities such as youth, the centre-right, faith and migrant groups.

Tesla -Electric Vehicle
Tesla -Electric Vehicle

Bridging the gap between research and practice and helping to widen engagement across a broader spectrum of society

Yale Climate Connections – Talking climate with those holding different worldviews: Four Principal Worldviews and How They See Climate Change

Climate Advoacy Lab – Climate Chat – An everyday guide to the science of talking about climate change. A look at the psychology of climate change: Why Don’t We Care More? has the best resources when in comes to ‘How to communicate about Climate to different stakeholders’ – They have released a german Guide (PDF) ‘Übers Klima reden’ (english summary)

Also from the CAL is this great interactive Framing / Assumption Matrix (unfortunately you have to register first for free – it’s well worth it)

You’ll be surprised to find out how many Framings bear dangers!

The Yale Cultural Cognition Project – how cultural values shape public risk perceptions and related policy beliefs

Framing is the choices we make in what we say and how we say it:

  • What we emphasise
  • How and what we explain
  • What we leave unsaid

These choices matter. They affect how people hear us, what they understand, and how they act. Framing helps us to be heard and understood. When we change the story and how we tell it, we can make change happen!

Framing your messages and demands correctly is crucial for acceptance and engagement by your target audience! Planet Placement has a nice comparison: Brutal Truth VS. Beautiful Possibility

Yale Center for Environmental Communication – Yale Climate Connections article: Emphasizing ‘opportunity’ to help bridge divide on climate action

Scientific Journal [DE] about the Science behind the Climate Communiation.

Also, check out the German ClimateTalker Guide or the German ‘Spickzettel für Aktive‘, both from the PsychologistsForFuture.

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