We are 22 x more likely to remember a fact when rapping it in a Story! – Cognitive psychologist Jerome Bruner
Good Movements Follow Great Stories – What is Public Narrative and how can we use it?
Get inspired with these great digital stories.
Counter narratives are stories that can challenge or offset the dominant narratives and weaken their power. What are some possible strategies to promote counter narratives?
Below are 13 Strategies for Storytelling, organized by the following categories:
Five principles for narrative communications:
- Unite around shared messages
- Capitalise on key moments
- Build up powerful bonds of reciprocity
- Rule of thirds
- Accumulate multiple stories and messages
“What tiles are to mosaics, stories are to narratives. The relationship is symbiotic; stories bring narratives to life by making them relatable and accessible, while narratives infuse stories with deeper meaning.”Five principles for narrative communications
All stories employ one of seven plot structures. Choose one of the seven structures to solidify your outline and decide on what details and data points support that structure.
- Overcoming a Monster
- Rags to Riches
- Voyage and Return
- The Quest
Infographic of the 7 plot structures –
Principles of Transmedia
Jenkins then establishes his seven principles:
- Spreadability vs. Drillability
- Continuity vs. Multiplicity
- Immersion vs. Extractability
- Subjectivity and Performance
Climate Story Lab catalyses the most compelling media projects being made right now toward big impact.
Great short clip from the Creators of South Park, making a Narrative interesting by using ‘but’ & ‘therefore’ in the storyline:
Narrative Stress TestChecklist for Using Narrative Strategies for Change by Center for Media Justice
Booktip: Winning The Story WarsSummary & Review of the book
Harvard Business Review: The Four Truths of theStorytellerThe stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.
Laws of UXLaws of UX is a collection of the maxims and principles that designers can consider when building user interfaces.