Narratives are always in conversation with each other. Whether in history, science, political campaigns, advertising, even personal relationships. Check Greenpeace’s Storytelling Guide & Checklist.
Get inspired with these great digital stories.
Counter narratives are stories that can challenge or offset the dominant narratives and weaken their power. What are some possible strategies to promote counter narratives?
Below are 13 Strategies for Storytelling, organized by the following categories:
Five principles for narrative communications:
- Unite around shared messages
- Capitalise on key moments
- Build up powerful bonds of reciprocity
- Rule of thirds
- Accumulate multiple stories and messages
“What tiles are to mosaics, stories are to narratives. The relationship is symbiotic; stories bring narratives to life by making them relatable and accessible, while narratives infuse stories with deeper meaning.”
Five principles for narrative communications
Principles of Transmedia
Jenkins then establishes his seven principles:
- Spreadability vs. Drillability
- Continuity vs. Multiplicity
- Immersion vs. Extractability
- Worldbuilding
- Seriality
- Subjectivity and Performance
Narrative Stress Test
Checklist for Using Narrative Strategies for Change by Center for Media Justice
Booktip: Winning The Story Wars
Summary & Review of the book
Harvard Business Review: The Four Truths of theStoryteller
The stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.
Laws of UX
Laws of UX is a collection of the maxims and principles that designers can consider when building user interfaces.