Theory of Change


Theory of Change is essentially a comprehensive description and illustration of how and why a desired change is expected to happen in a particular context.

This tool or this can help you visualize your work on this important foundation for your activities.

Here are 9 steps with proven methodologies on how to craft a successful social movement strategy:

1 Start peaceful
Here’s the evidence that it’s more successful!


2 Understand your environment


3 Think big – create a societal tipping point
Find out about the science here. And read about climate solutions.


4 Find your pillar of focus


5 Create an Influence Map
and re-frame the conversation based on the values
of your audiences and be mindful of polarization.


6 Do a Social Landscape Analysis


7 Create SMART goals & plan ahead
…but stay agile


8 Be in it for the long game
Find out more here.

A very good Step-by-Step Guide to Direct Action. What It Is, What It’s Good for, How It Works.


9 Move your activists up the Engagement Pyramid


Bonus: good Sunrise Movememts post to a 4 step plan to build up local activism/power

Move fast and break things
Move fast and break things

First they ignore you,
then they laugh at you,
then they fight you,
then you win.

Mahatma Gandhi

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