Theory of Change

Theory of Change is essentially a comprehensive description and illustration of how and why a desired change is expected to happen in a particular context.

This tool or this can help you visualize your work on this important foundation for your activities.

Here are 9 steps with proven methodologies on how to craft a successful social movement strategy:

1 Start peaceful
Here’s the evidence that it’s more successful!

2 Understand your environment

3 Think big – create a societal tipping point
Find out about the science here. And read about climate solutions.

4 Find your pillar of focus

5 Create an Influence Map
and re-frame the conversation based on the values
of your audiences and be mindful of polarization.

6 Do a Social Landscape Analysis

7 Create SMART goals & plan ahead
…but stay agile

8 Be in it for the long game
Find out more here.

A very good Step-by-Step Guide to Direct Action. What It Is, What It’s Good for, How It Works.

9 Move your activists up the Engagement Pyramid

Move fast and break things
Move fast and break things

First they ignore you,
then they laugh at you,
then they fight you,
then you win.

Mahatma Gandhi

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