Theory of Change is essentially a comprehensive description and illustration of how and why a desired change is expected to happen in a particular context.
It works backwards from your long-term highest goals, back to practical first steps.
Here are 10 steps with proven methodologies on how to craft a successful social movement strategy:
1 Start peaceful
Here’s the evidence that it’s more successful!
2 Understand your environment
4 Find your pillar of focus
(here is a 350.org training around the PillarsOfSupport)
5 Create an Influence Map
and re-frame the conversation based on the values
of your audiences and be mindful of polarization.
6 Do a Social Landscape Analysis
7 Create SMART goals & plan ahead …but stay agile
(see Campaign Planning for detailed processes and tips for each action)
A very good Step-by-Step Guide to Direct Action. What It Is, What It’s Good for, How It Works.
8 Be in it for the long game
Find out more here.
9 Move your activists up the Engagement Pyramid
Here’s another video taking you through an example Exercise (topic: HIV) and here the template:
The Commons Social Change Library is an online collection of educational resources on campaign strategy, community organising, digital campaigning, communications and media, working effectively in groups, fundraising, diversity and inclusion and much more.
Bonus: good Sunrise Movememts post to a 4 step plan to build up local activism/power
First they ignore you,Mahatma Gandhi
then they laugh at you,
then they fight you,
then you win.