Theory of Change is essentially a comprehensive description and illustration of how and why a desired change is expected to happen in a particular context.
Here are 9 steps with proven methodologies on how to craft a successful social movement strategy:
1 Start peaceful
Here’s the evidence that it’s more successful!
2 Understand your environment
4 Find your pillar of focus
5 Create an Influence Map
and re-frame the conversation based on the values
of your audiences and be mindful of polarization.
6 Do a Social Landscape Analysis
7 Create SMART goals & plan ahead
…but stay agile
8 Be in it for the long game
Find out more here.
A very good Step-by-Step Guide to Direct Action. What It Is, What It’s Good for, How It Works.
9 Move your activists up the Engagement Pyramid
First they ignore you,Mahatma Gandhi
then they laugh at you,
then they fight you,
then you win.