Campaigns are sustained efforts toward a specific outcome.
They are a powerful way of strategically building group capacity and developing experience. At the same time, campaigns win solid victories for climate justice.
After deciding on the Theory of Change, every good campaign starts with the objective or goal.
Climate Advocacy Lab has developed a comprehensive worksheet to design a ‘Evidence-Based Communication Strategy‘.
Here is a comprehensive worksheet for your overall strategy which leads into a campaign:
Target Audience – choose your segmentation model for e.g. Germany: personas v1.0 [DE] or persona v2.0 [DE] or best: persona_v3.0.
Consider The Psychology of Climate Communication
Plan the entire campaign and establish KPIs.
Move your audience up the Engagement Pyramid.
Create awesome Content based on Stories.
Keep the big picture in mind and listen in.
campaign plan – big picture
European Changemakers have a nice Video Series on how to plan a campaign:
How do non-violent movement create social change?
Campaign Plan and Vision!
„Game On! A Practical Guide to Campaigning“ has been developed by Wigwam and finep