Campaigns are sustained efforts toward a specific outcome.
They are a powerful way of strategically building group capacity and developing experience. At the same time, campaigns win solid victories for climate justice.
Target Audience – choose your segmentation model for Germany: personas v1.0 [DE] or persona v2.0 [DE]
Plan the entire campaign and establish KPIs.
Move your audience up the Engagement Pyramid.
Keep the big picture in mind and listen in.