Project Tag: personas

Gas Campaign v2.0

The last campaign of the EngageLab was – for the second time – about Gas.…

To ensure a just transition in Germany an annual ‘Climate Premium’ (Klima Prämie/Geld) aims to…

The September 2021 federal German election, the 50y+ voters represented 58% of all voters. They…

In Anticipation of the German National Elections, ‘Climate’ needs to in TopOfMind Awareness/Top Problem to…

Over the course of 3 campaigns the segmentation model for Germany has evolved. Instrumental in…

Welcome to the 2nd ‘Alliance Campaign’ (1st & 3rd) for the mobilization of adults in…

Uns rennt die Zeit davon…wir müssen und können besser kommunizieren…aber wie? Jedes gute Gespräch fängt…