condensing fact out of the vapour of nuance
solving the Climate Crisis.
Research, insights, case studies and best practices from a decade in digital marketing and years in the climate movement.
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Theory of Change
Theory of Change is essentially a comprehensive description and illustration of how and why a desired change is expected to happen in…
The Climate Crisis
A presentation by FridaysForFuture about the state of the global climate crisis, it’s impacts on Sri Lanka, Solutions and what you can…
Which Visual Stories
Visuals Guide Climate change has an image problem! The images that define climate change shape the way it is understood and acted…
How to decide
Communication Guide CRED is an interdisciplinary center that studies individual and group decision making under climate uncertainty and decision making in the…
How to communicate
REAL TALK “Climate Excuses” makes you fit for discussionsAn exceptional entertainment tool (quiz) based on an MCC study helps you familiarise yourself…
Projects
The last campaign of the EngageLab was – for the second time – about Gas. You can find the first…
Gas Campaign v2.0
To ensure a just transition in Germany an annual ‘Climate Premium’ (Klima Prämie/Geld) aims to counter the necessary investments into…
Climate Justice
This online campaign, running on Twitter and Facebook/Instagram demands an end to the combustion engine by 2030. To influence German…
Mobility
The September 2021 federal German election, the 50y+ voters represented 58% of all voters. They vote primarily conservative parties, such…
Conservative Swing Voters
In Anticipation of the German National Elections, ‘Climate’ needs to in TopOfMind Awareness/Top Problem to avoid a ‘Corona-Election’. A key…
German Forrest is dying
The first campaign of the EngageLab (a project by TogetherForFuture) was about Gas. The EL is a team of professional…
Gas is no solution
After using successfully the opinion-based segmentation model Personas v1.0 and then the value-based Personas v2.0, we are now recommending this…
Personas v3.0 (DE)
2021 is a Super-Election-Year in Germany. Many regional, communal and the national Elections are happening. Locking Germany in for the…
German Elections
Fridays For Future MAPA (Most Affected People and Areas) and many FFF Countries have launched in Feburary 2021 a campaign…
Raise your Standards!
Securing the Future In order to make the super election year 2021 in Germany the climate election year, we must…
Zukunft Sichern
Video Feed
The disarming case to act right now on climate change | Greta Thunberg
Change your channel | Mallence Bart-Williams | TEDxBerlinSalon
Klimawandel: Das ist jetzt zu tun! (feat. Rezo)
Nature Now
Make the World Greta Again (Full Documentary) – Time's 2019 Person of the Year
Imagine for 1 Minute
Fridays For Future – SchülerInnen streiken, um die Welt zu retten
Klimawandel: Was wir jetzt tun müssen | Quarks TabulaRasa
From global VP at Nokia and Microsoft to Fridays For Future
Since June 2019 Chris has helped the climate movement full-time and pro bono. He has visited 118 countries, co-founded the StrategyNetwork of 75+ climate strategists, and works with a klima-streik alliance of over 300 groups.
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