Project Type: digital campaign

Gas Campaign v2.0

Climate Justice

To ensure a just transition in Germany an annual ‘Climate Premium’ (Klima Prämie/Geld) aims to…

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Mobility

This online campaign, running on Twitter and Facebook/Instagram demands an end to the combustion engine…

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Conservative Swing Voters

German Forrest is dying

Gas is no solution

Personas v3.0 (DE)

After using successfully the opinion-based segmentation model Personas v1.0 and then the value-based Personas v2.0,…

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German Elections

2021 is a Super-Election-Year in Germany. Many regional, communal and the national Elections are happening.…

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Raise your Standards!

Zukunft Sichern

#Fightfor1Point5

On December 12th, people from around the world came together to celebrate the fifth anniversary…

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25.09 Global Day of Action

#NetzStreikFürsKlima

Personas v2.0 (DE)

Over the course of 3 campaigns the segmentation model for Germany has evolved. Instrumental in…

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114k for future

Welcome to the 2nd ‘Alliance Campaign’ (1st & 3rd) for the mobilization of adults in…

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Personas v1.0 (DE)

Uns rennt die Zeit davon…wir müssen und können besser kommunizieren…aber wie? Jedes gute Gespräch fängt…

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15 cents for future

Digital Climate Communication

topic cloud

campaigning chris clicktivism climate action climate solutions communication corona creative crisis culture jamming decision making deep shift divest Framing gamification guide hacktivism imagery influencing kpi laughtivism messaging metric mind bomb movement ngo pandemic persuasion photos psychology quiz recovery research resource science storytelling strategy tactics talksforfuture ted theory of change tool virus vision visual